Bir gazeteci olarak y\u0131llard\u0131r sar\u0131msak hasad\u0131 haberi yapmaktay\u0131m. As\u0131l g\u00f6revimiz, hasad\u0131 haberle\u015ftirmekten ziyade, \u00fcreticinin dertlerini ve sorunlar\u0131n\u0131 dinleyerek yetkililere ula\u015ft\u0131rmakt\u0131r. Yaz\u0131m\u0131z\u0131n konusu her ne kadar sar\u0131msak olsa da, di\u011fer \u00fcr\u00fcnler i\u00e7in de ayn\u0131 \u015feyler ge\u00e7erlidir.<\/p>\n\n\n\n
Narl\u0131 Ovas\u0131\u2019nda Sar\u0131msak \u00dcreticisinin Pazarlama Sorunlar\u0131 ve \u00c7\u00f6z\u00fcm \u00d6nerileri<\/p>\n\n\n\n
Kahramanmara\u015f\u2019\u0131n Pazarc\u0131k il\u00e7esinde yer alan Narl\u0131 Ovas\u0131, verimli topraklar\u0131 ve uygun iklim ko\u015fullar\u0131 sayesinde T\u00fcrkiye\u2019nin \u00f6nemli sar\u0131msak \u00fcretim merkezlerinden biri olma potansiyeline sahiptir. \u00d6zellikle Be\u015f\u00e7e\u015fme ba\u015fta olmak \u00fczere b\u00f6lgedeki bir\u00e7ok mahallede \u00e7ift\u00e7iler uzun y\u0131llard\u0131r sar\u0131msak \u00fcretimi ger\u00e7ekle\u015ftirmektedir. Ancak \u00fcretimdeki bu ba\u015far\u0131, ekonomik kazanca ayn\u0131 oranda yans\u0131mamaktad\u0131r. Bunun temel nedeni; \u00fcreticilerin \u00f6rg\u00fctlenme, depolama, pazarlama ve kurumsalla\u015fma alanlar\u0131nda ya\u015fad\u0131\u011f\u0131 eksikliklerdir.<\/p>\n\n\n\n
Tar\u0131m ekonomisi a\u00e7\u0131s\u0131ndan de\u011ferlendirildi\u011finde, bir \u00fcr\u00fcn\u00fcn nihai t\u00fcketiciye ula\u015f\u0131ncaya kadar ge\u00e7ti\u011fi tedarik zincirinde en y\u00fcksek katma de\u011feri; genellikle depolama, paketleme ve pazarlama a\u015famalar\u0131n\u0131 kontrol eden akt\u00f6rler elde etmektedir. Narl\u0131 Ovas\u0131\u2019nda da benzer bir durum ya\u015fanmaktad\u0131r. Hasat d\u00f6neminde sar\u0131msa\u011f\u0131n\u0131 nakit ihtiyac\u0131 nedeniyle satmak zorunda kalan \u00fcretici, tarla ba\u015f\u0131nda \u00fcr\u00fcn\u00fcn\u00fc kilogram ba\u015f\u0131na 30-40 TL gibi d\u00fc\u015f\u00fck fiyatlardan t\u00fcccara vermektedir. Buna kar\u015f\u0131l\u0131k ayn\u0131 \u00fcr\u00fcn, uygun depolama ko\u015fullar\u0131nda muhafaza edilerek y\u0131l i\u00e7erisinde 100-150 TL aras\u0131nda de\u011fi\u015fen fiyatlarla piyasaya s\u00fcr\u00fclmektedir. T\u00fcketici ise bu sar\u0131msa\u011f\u0131 en az 200 liradan almaktad\u0131r.<\/p>\n\n\n\n
Bu durum, \u00fcretici ile t\u00fcketici aras\u0131nda ciddi bir gelir adaletsizli\u011fine yol a\u00e7maktad\u0131r. \u00dcretici y\u00fcksek girdi maliyetleri alt\u0131nda ezilirken, t\u00fcketici de \u00fcr\u00fcn\u00fc pahal\u0131ya sat\u0131n almak zorunda kalmaktad\u0131r. \u00d6zellikle mazot, g\u00fcbre, zirai ila\u00e7, sulama, i\u015f\u00e7ilik ve enerji maliyetlerindeki art\u0131\u015flar dikkate al\u0131nd\u0131\u011f\u0131nda, sar\u0131msak \u00fcreticisinin k\u00e2r marj\u0131 her ge\u00e7en y\u0131l daralmaktad\u0131r. B\u00f6ylece \u00fcretimin t\u00fcm riskini \u00fcstlenen \u00e7ift\u00e7i yeterli gelire ula\u015famazken, arac\u0131lar ve t\u00fcccarlar daha y\u00fcksek kazan\u00e7 elde etmektedir.<\/p>\n\n\n\n
Sorunun temelinde, b\u00f6lgedeki \u00fcreticilerin g\u00fc\u00e7l\u00fc kooperatifler veya \u00fcretici birlikleri \u00e7at\u0131s\u0131 alt\u0131nda \u00f6rg\u00fctlenememesi yatmaktad\u0131r. D\u00fcnyada ve T\u00fcrkiye\u2019nin ba\u015far\u0131l\u0131 tar\u0131m b\u00f6lgelerinde g\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere; \u00fcretici \u00f6rg\u00fctleri, ortak depolama tesisleri ve so\u011fuk hava depolar\u0131 sayesinde \u00fcr\u00fcnlerin piyasa ko\u015fullar\u0131na g\u00f6re sat\u0131lmas\u0131n\u0131 sa\u011flayarak \u00e7ift\u00e7inin gelirini art\u0131rmaktad\u0131r. Ayr\u0131ca markala\u015fma, co\u011frafi i\u015faret \u00e7al\u0131\u015fmalar\u0131, e-ticaret kanallar\u0131 ve do\u011frudan t\u00fcketiciye sat\u0131\u015f modelleri de \u00fcreticinin pazarl\u0131k g\u00fcc\u00fcn\u00fc y\u00fckseltmektedir.<\/p>\n\n\n\n
Narl\u0131 Ovas\u0131\u2019nda kurulacak modern bir sar\u0131msak \u00fcreticileri kooperatifi; ortak so\u011fuk hava deposu, \u00fcr\u00fcn i\u015fleme tesisi, paketleme \u00fcnitesi ve pazarlama a\u011f\u0131 olu\u015fturarak \u00e7ift\u00e7ilerin t\u00fcccara ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde azaltabilir. Bunun yan\u0131nda Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131, kalk\u0131nma ajanslar\u0131 ve k\u0131rsal kalk\u0131nma destek programlar\u0131ndan yararlan\u0131larak teknolojik altyap\u0131 yat\u0131r\u0131mlar\u0131 ger\u00e7ekle\u015ftirilebilir.<\/p>\n\n\n\n
Sonu\u00e7 olarak Narl\u0131 Ovas\u0131\u2019nda sar\u0131msak \u00fcretiminin s\u00fcrd\u00fcr\u00fclebilirli\u011fi, yaln\u0131zca \u00fcretim miktar\u0131n\u0131n art\u0131r\u0131lmas\u0131yla de\u011fil, \u00fcreticinin pazardaki konumunun g\u00fc\u00e7lendirilmesiyle m\u00fcmk\u00fcn olacakt\u0131r. \u00c7ift\u00e7inin al\u0131n terinin kar\u015f\u0131l\u0131\u011f\u0131n\u0131 alabilmesi i\u00e7in \u00f6rg\u00fctl\u00fc \u00fcretim, modern depolama sistemleri ve etkin pazarlama stratejileri hayata ge\u00e7irilmelidir. Aksi h\u00e2lde \u00fcretici kazanmamaya, t\u00fcketici pahal\u0131 \u00fcr\u00fcn almaya ve aradaki arac\u0131lar y\u00fcksek k\u00e2r elde etmeye devam edecektir. Tar\u0131msal kalk\u0131nman\u0131n temel \u015fart\u0131; \u00fcreticinin eme\u011finin ekonomik de\u011fere d\u00f6n\u00fc\u015fmesini sa\u011flayacak yap\u0131sal reformlar\u0131n uygulanmas\u0131d\u0131r. B\u00f6lgede g\u00f6rev yapan bir gazeteci olarak devletimden ricam, \u00fcreticiyi t\u00fcccara bo\u011fdurmamas\u0131d\u0131r.<\/p>\n\n\n\n
Bu noktada mesele t\u00fcccar\u0131n kazanmas\u0131 de\u011fil, \u00fcretici ile t\u00fcketici aras\u0131ndaki fiyat fark\u0131n\u0131n makul seviyelerde tutulmas\u0131d\u0131r. Serbest piyasa ekonomisinde t\u00fcccar da elbette kazanacakt\u0131r; \u00e7\u00fcnk\u00fc depolama, nakliye, finansman, pazarlama ve sat\u0131\u015f risklerini \u00fcstlenmektedir. Ancak \u00fcreticinin zarar etti\u011fi, t\u00fcketicinin ise fahi\u015f fiyatlarla \u00fcr\u00fcn almak zorunda kald\u0131\u011f\u0131 bir sistem s\u00fcrd\u00fcr\u00fclebilir de\u011fildir.<\/p>\n\n\n\n
Bu nedenle temel hedef t\u00fcccar\u0131 d\u0131\u015flamak de\u011fil, \u00fcretici ile t\u00fcccar aras\u0131ndaki ticari ili\u015fkinin daha adil h\u00e2le gelmesini sa\u011flamakt\u0131r. Sar\u0131msa\u011f\u0131 30-40 liraya satan \u00e7ift\u00e7i maliyetlerini kar\u015f\u0131layamazken, ayn\u0131 \u00fcr\u00fcn\u00fcn birka\u00e7 ay sonra 150 liraya sat\u0131lmas\u0131, zincirdeki de\u011fer payla\u015f\u0131m\u0131n\u0131n dengeli olmad\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. Oysa \u00fcretici makul bir gelir elde etmeli, t\u00fcccar yapt\u0131\u011f\u0131 hizmetin kar\u015f\u0131l\u0131\u011f\u0131n\u0131 almal\u0131 ve t\u00fcketici de \u00fcr\u00fcne ula\u015f\u0131labilir fiyatlarla eri\u015febilmelidir.<\/p>\n\n\n\n
Narl\u0131 Ovas\u0131\u2019nda \u00fcretici birlikleri, kooperatifler ve ortak depolama tesisleri kurulabilirse \u00e7ift\u00e7i \u00fcr\u00fcn\u00fcn\u00fc hasat d\u00f6neminde mecburen elden \u00e7\u0131karmak zorunda kalmayacak, pazarl\u0131k g\u00fcc\u00fc artacakt\u0131r. B\u00f6ylece t\u00fcccar yine ticaretini yapacak ve kazanacak, ancak \u00fcreticinin eme\u011fi de de\u011fer bulacakt\u0131r. Tar\u0131msal kalk\u0131nman\u0131n sa\u011fl\u0131kl\u0131 modeli; \u00fcreticinin ezilmedi\u011fi, t\u00fcccar\u0131n makul k\u00e2r elde etti\u011fi ve t\u00fcketicinin de uygun fiyatlarla \u00fcr\u00fcne ula\u015ft\u0131\u011f\u0131 dengeli bir piyasa yap\u0131s\u0131n\u0131n olu\u015fturulmas\u0131d\u0131r.<\/p>\n\n\n\n
K\u0131sacas\u0131 talep edilen \u015fey t\u00fcccar\u0131n kaybetmesi de\u011fil, \u00fcreticinin de hak etti\u011fi pay\u0131 almas\u0131d\u0131r. \u00c7ift\u00e7i kazan\u0131rsa \u00fcretim devam eder, t\u00fcccar kazan\u0131rsa ticaret s\u00fcrer, t\u00fcketici kazan\u0131rsa g\u0131da arz\u0131 g\u00fcvence alt\u0131na al\u0131n\u0131r. Tar\u0131mda ger\u00e7ek ba\u015far\u0131, bu \u00fc\u00e7 kesimin de kazand\u0131\u011f\u0131 bir sistem kurabilmektir.<\/p>\n\n\n\n
ABDULLAH \u015eANLIDA\u011e<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Bir gazeteci olarak y\u0131llard\u0131r sar\u0131msak hasad\u0131 haberi yapmaktay\u0131m. As\u0131l g\u00f6revimiz, hasad\u0131 haberle\u015ftirmekten ziyade, \u00fcreticinin dertlerini ve sorunlar\u0131n\u0131 dinleyerek yetkililere ula\u015ft\u0131rmakt\u0131r. Yaz\u0131m\u0131z\u0131n konusu her ne kadar sar\u0131msak olsa da, di\u011fer \u00fcr\u00fcnler i\u00e7in de ayn\u0131 \u015feyler ge\u00e7erlidir. Narl\u0131 Ovas\u0131\u2019nda Sar\u0131msak \u00dcreticisinin Pazarlama Sorunlar\u0131 ve \u00c7\u00f6z\u00fcm \u00d6nerileri Kahramanmara\u015f\u2019\u0131n Pazarc\u0131k il\u00e7esinde yer alan Narl\u0131 Ovas\u0131, verimli topraklar\u0131 ve uygun […]<\/p>\n","protected":false},"author":1,"featured_media":507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[32],"tags":[],"class_list":["post-1033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kose-yazisi"],"yoast_head":"\n